Some people have to work at being unconventional. For Louis Cardenas, founder and CEO of Blonde Creative, it’s all natural. Born in 1967, Cardenas is Puro San Antonio. After graduating from Jefferson High School, he attended San Antonio College. “It wasn’t really my thing,” he explains. “I did go to all the advertising classes, but that was about it.” He traded college for a job in Austin, where he went to work for U.S. Online. The company brought Internet into multi-family housing units, and Cardenas was creative director. He loved Austin and the Austin scene, but he also missed San Antonio.
In late 2000 he returned to the Alamo City and opened Cardenas Design, a one-man agency. The name didn’t do much for him or attract much business. In 2001 he rebranded and opened Blonde Creative, with a handful of clients and a commitment to working better, faster, cheaper. “Our core business then and now is creative design, Web design and multimedia,” he says.
By: Ron Aaron Eisenberg
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